After the Google Panda and Penguin update, the topic on fresh content has come up again. Every Internet guru or SEO expert talks about fresh and unique content. So, there is an important question among newbie bloggers as to how important creating unique content on a regular basis is? Today, starting an online business is simple and easy. With hundreds of amazing website building resources available online, everyone with little knowledge of the Internet can still start a website or a blog. There are free tools that help you to design your website. In addition, blogging platforms like WordPress offer free themes that you can choose and build your
website or blog in quick and easy fashion. However, turning your blog into a money making machine is not an easy task. There are several things to consider and the most important aspect is fresh content. Here are few reasons why you need to create fresh and unique content on your blog on a regular basis.
Content is king
As everyone knows and agrees, content is the main ingredient on every website. Even e-commerce websites that do not have much content and keywords on their sites are now adding a blog section in order to post more content. This trend speaks volumes about the importance of fresh content for SEO purposes. First of all, everyone who is into online business knows and agrees that everything you do is to satisfy the search engine giant Google. Search engines always love unique content. Moreover, the content needs to be informative and useful. After Panda and Penguin, Google is slapping sites for duplicate and irrelevant content. For this reason, you need to make sure that you post unique content on your site on a regular basis.
Another important reason for posting regular content is because search engines come again and again to your site to crawl and index your site. If you create a post on your blog, search engines crawl the site and index that post. After a couple of days, search engines visit your site and check for new posts. If there are no new posts, search engines will visit your site again after more time. The absence of fresh content on your site decreases the frequency of search engine visits and thereby your website ranking on these search engines do down. Without being listed on the front pages of Google and other search engines, it is not easy to receive traffic and make money online.
Social media aspect
The third important reason to post fresh content on your site is because of the increasing important of social media marketing in recent times. After Google Penguin update, Google is giving value to the popularity of each site on social platforms. For instance, if your site is not popular on social media sites, it implies that your content is not interesting and no one is sharing your site. So, to make people on these social media sites read and share your posts regularly, you need to post informative and fresh content.
Lastly, content is not only for search engines. Even your visitors love to read fresh and unique content. So, take time to post content on a regular basis so that your visitors return to your site and stay with you for a long time.